RIDE THE REVOLUTION
VESPA
2021 Denver One Club Bronze Winner
The car is perceived as a symbol of freedom in America, but for people living in cities it’s more trouble than it's worth.
Vespa’s have a history as a symbol of late 60’s British counterculture. We’re taking the momentum of Gen Z’s desire to find more environmentally friendly transportation and repackaging it with a punk attitude.
When you drive a Vespa, you’re saying “fuck you” to cars and driving alongside like-minded, outside-of-the-box thinkers.
OOH
Vespa takes over car billboards to intercept potential car buyers and convince them to ride with us instead.
There’s nothing worse than seeing a ticket on your windshield. We remind car owners that parking tickets would be one less thing to worry about if they drove a Vespa.
RAGE AGAINST
YOUR CAR
Vespa is partnering with AAA to catch car owners at their lowest point with their vehicle. When you call AAA for roadside assistance, the app will ask you if you’d like to smash your car and ride away on a new Vespa.
We set up smash rooms in Vespa retailers around the city for those who want to ditch their old wheels and ride off on a discounted scooter.
RECYCLED VESPA
With the car scraps from our Smash Rooms, we create a line of limited edition recycled Vespas, giving customers the chance to own a piece of history in the transportation revolution.
VESPA
LANES
Vespa works with cities to slowly push cars out of the picture by paving a new road for scooter riders.
VESPA X AMTRAK
Vespa’s are great for the city but might not be for long trips. To solve this problem, we partner with Amtrak to create a Vespa train car with scooter storage.
When purchasing a ticket, Amtrak asks if you would like to reserve a spot for your scooter.
