DYING FOR
YOUR SKIN
TO THRIVE
LUSH
Skincare products shouldn’t last forever. You shouldn’t hoard random sample packets, soaps, and facial creams, just because you might use them one day.
At Lush, we embrace the expiration dates on our products because we know they harness the highest amount of benefits for your skin. Fresh is a philosophy we live (and die) by, and to celebrate this idea we’re taking fresh to a whole new level.
INTRODUCING
An extremely perishable line of Lush product with absolutely no preservatives or synthetic ingredients.
The products in the Lush Lifeline are all born to die, and so is this billboard. With a countdown clock, you can watch this OOH placement slowly pass away from vines, mold, dirt, and some good ole’ wear and tear.
REVIVING OUR APP
The Lush app updates are designed to help you navigate the Lush Lifeline. We refaced the app to include countdowns and bucket lists for products currently in your possession. You’ll never have to worry about not getting the most out of your skincare during its lifespan again.
THE LUSH GREENHOUSE
The Lush Greenhouse will allow customers to (literally) hand pick ingredients and make any product a part of the Lush Lifeline. Customers will get to see their products come to life right in front of them.
LIGHT FOR YOUR LOST LUSH
Candles are a burning example of life and death.
As an extension of our Life Line, we create a line of all natural candles each smelling like your favorite Lush products. The label of each candle is made out of seed paper which can be planted in the vessel once the candle has burned all the way through.
The candle is gone, but the plant lives on.
DYING REMINDERS
Our new expiration stickers will slowly fade into black, revealing a message to notify you that your product’s life is soon coming to an end.
Secret good-bye messages will be revealed when your product has lived its life all the way through.
DYING FOR YOUR SKIN TO THRIVE
AD + ILLUSTRATIONS: Makenna Bortells + Me
CW: Ashtyn Livingston (portfolio coming 2022)